Ad Operations Manager - Betfair International

The role: We are looking for an Ad Operations Manager for Betfair International to be based in our London office.

Are you our next star player?

The role offers the opportunity for an ambitious person to work closely with a best-in-class marketing team. You will actively assist the team in improving our application of existing marketing tooling while continuously reviewing and implementing new marketing technologies. The position reports into the International Head of Marketing Tooling.

The successful candidate will have extensive knowledge in the implementation of digital marketing and advertising tools, particularly in the use of data, platform capability and analytics contributing to marketing decisions and day-to-day operations.

Why we need you:

The successful candidate will provide best in class support of the wider Digital team fielding questions regarding creative restrictions, ad trafficking technologies, creative implementation, and maintenance. The Manager will create, define, and enforce Ad Operations policies, effectively communicating restrictions and limitations across multiple teams. You will also manage and lead projects independently and within deadlines, whilst supporting and training team members across the full suite of platforms and processes adopted by the marketing teams.

The Ad Operations Manager will work with external partners such as Ad Server Account Managers and vendors to overcome roadblocks and identify and act on new opportunities. You will actively contribute to the Marketing Tooling roadmap to drive forward efficiency, initiatives, and new product testing across the department.

Other responsibilities include:

• Think critically about processes and provide feedback on improvements to our ad tech.
• Work with stakeholders to educate & proactively suggest implementation of MarTech solutions
• Provide consultative inputs to the marketers for Paid Media campaigns/audiences based on the campaign objectives and goals.
• Collaborate at a group level to ensure we’re leveraging the right tech, tracking and best practices.
• Stay educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to update or build new processes that support changing industry needs

Who we’re looking for:

You have proven experience in a digital media agency or digital ad serving ecosystem role. DSPs, SSPs and DMP platforms preferred. Experience with DoubleClick and Flashtalking is an advantage. You are an expert in the field of Ad Operations/Digital solutions and have hands-on experience in implementing ad trafficking, AdTech and audience creation tools. You are highly analytical, and data driven and enjoy learning new platforms and technology with an interest in Digital Marketing. You also have strong interpersonal skills and are comfortable working in a fast-paced working environment.

As the ideal candidate, you will have:

• Exceptional organisational skills.
• Experience with data and analysis
• Relevant experience in AdTech platform implementation, Ad operations and Audience segmentation
• Flexibility: Adaptable to a changing environment and tactics
• Proactive skills: A go-getter than can work independently with a passion for hard-work and results.
• Stakeholder Management: Ability to liaise with multiple high-performing teams and ensure they are aware of all activities.
• Commercially Aware: Understand the impact of the promotions and the potential risks/costs involved
• Strong attention to detail
• Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London. 

The Group 

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com. 

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.