Brand Marketing Executive – Italy & Rest of World - Betfair International

The role: Brand Marketing Executive – Italy & Rest of World – Betfair International

We are looking for a Brand Marketing Executive to join our International Brand Marketing team in London.

Are you our next star player?

The newly created Brand Marketing Executive role will have end-to-end executional responsibility for growing the Betfair brand in Italy.

Having achieved consistent brand and commercial growth in 2020 through strategic content partnerships, we’re now looking to build on this momentum and cement Betfair’s position as the brand of reference for Exchange betting in Italy. In particular, the key focus of this role is to own and develop Betfair’s exclusive partnership with the sports content and tipping platform, Blablive.com. Encompassing a broad marketing mix across TV, social, editorial and digital streaming channels, the Marketing Executive will have creative autonomy to define B-lab’s roadmap and deliver the best-in-class content required to engage their community of Core Bettors.

We’re looking for someone with a passion for digital content and a customer obsessed mindset, who will ensure the Exchange achieves cut-through in the competitive landscape of betting brands in Italy.

Why we need you

Your role will include:

• Owning monthly content plans for the B-lab channels
• Managing media plans to amplify content across external channels beyond B-lab
• Working with our internal design Studio to develop new creative and brand assets
• Measurement and analysis of content performance
• Monitoring Blab community engagement and ensuring representation of the Exchange within it
• Proposing recommendations to improve content performance
• Managing relationships with key Tipsters in the Italian betting space

Who we’re looking for

Your experience:

• Excellent knowledge of the online sports content landscape
• Commercial acumen and a will to deliver projects that impact brand metrics
• Experience in a fast-moving ecommerce environment
• Proven ability to ideate creative solutions, and the analytical rigour to measure them effectively
• Experience in betting and sports is an advantage
• Excel & PowerPoint skills

Your skills:

• Fluency in English and Italian is essential

Your behaviours:

• Resilience: Resilient and confident under pressure, comfortable in dealing with ambiguity and managing multiple simultaneous projects
• Customer obsessed: Quickly gains an understanding of what drives Sports bettors, executing customer-centric campaigns that deliver against their motivations
• Quality obsessed: gets it right first time
• Stakeholder management and influencing skills: comfortable operating at pace to a high standard, despite requiring the involvement of multiple stakeholders across multiple countries to deliver results. Actively builds a network of effective relationships across Flutter. Can get things done both through formal channels and informal networks
• Fast learner: Learns quickly when facing new situations. Experiments to find new solutions. Takes on the challenge of unfamiliar tasks and extracts lessons learned from failures or mistakes
• Comfortable both in detail and in stepping back to consider long term strategy

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a Zoom interview.

The Group

PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange.

Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.