The role: Brand Marketing Executive – Italy & Rest of World – Betfair International
We are looking for a Brand Marketing Executive to join our International Brand Marketing team in London.
Are you our next star player?
The newly created Brand Marketing Executive role will have end-to-end executional responsibility for growing the Betfair brand in Italy.
Having achieved consistent brand and commercial growth in 2020 through strategic content partnerships, we’re now looking to build on this momentum and cement Betfair’s position as the brand of reference for Exchange betting in Italy. In particular, the key focus of this role is to own and develop Betfair’s exclusive partnership with the sports content and tipping platform, Blablive.com. Encompassing a broad marketing mix across TV, social, editorial and digital streaming channels, the Marketing Executive will have creative autonomy to define B-lab’s roadmap and deliver the best-in-class content required to engage their community of Core Bettors.
We’re looking for someone with a passion for digital content and a customer obsessed mindset, who will ensure the Exchange achieves cut-through in the competitive landscape of betting brands in Italy.
Why we need you
Your role will include:
Who we’re looking for
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a Zoom interview.
PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange.
Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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