Casino CRM Specialist (Early Life and Conversion)

The role: Casino CRM Specialist – Early Life

We are looking for a Casino CRM Specialist, focusing specifically on Early Life and Conversion to join our growing PokerStars Casino team based in our Dublin office.

Why we need you:

Reporting to our Senior Lifecycle Manager, the successful candidate will take end to end ownership of the Early Life and Conversion streams for Pokerstars Casino. You will develop and continually optimise these cycles to drive value and engagement from our new customers.

Our Casino vertical, despite already being very successful, represents a huge growth opportunity for the company. The successful applicant will be highly driven and motivated to delivering on planned activities and ultimately target KPIs.

The ideal candidate will have 1-2 years’ experience in a similar online CRM role.

Key responsibilities:

• Optimisation and development of new campaign cycles for Early Life and Conversion
• Briefing and management of pre and post-campaign analysis to determine the success of each campaign
• Ownership of all KPI’s used to measure Early Life Retention
• Identify opportunities for improvement and optimisations with a focus on local markets
• Provide regular performance reports on initiatives in collaboration with Business Intelligence, including performance against KPIs, to you reporting manager and other key business stakeholders.
• Build close internal relationships with multiple stakeholders including Acquisition, Business Intelligence, Content and Design

Demonstrate a mindset geared towards testing and continual improvement of all initiatives and demonstrate a bottom-line focus.

Who are we looking for:

The right candidate will have experience in a fast paced, data-driven online role. Gaming experience is preferable but not crucial. You should enjoy analysing data and be prepared to step into a lively role and build towards the next step in your career.

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Dublin.

Your package will include:

• Health and dental insurance for you, your partner and your children (if you all live at the same address)
• A personal interest allowance to let you learn something new or pursue a hobby
• The option to join our company pension scheme
• 1000 EUR as congratulations if you have a baby whilst you work for us
• In-house training and development to develop your skills, progressing your career
• Free fresh fruit, snacks and drinks in the office
• Access to an onsite gym

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a zoom/face-to-face interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.