9948 United Kingdom, Leeds Marketing Permanent

The role:  Copywriter

We are looking for a Copywriter to join our expanding Marketing Communications team, based in our Leeds service office.

Are you our next star player?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need in order to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars and PokerStars Casino, as well as live poker tour and event brands.

Why we need you: –

We need you to write fresh, vibrant and innovative content for the Group’s three product verticals: Poker, Sportsbook and Casino. You will work through a constant stream of copywriting jobs for these verticals, which will mainly be related to the group’s CRM and Digital activity, and involve writing web promotional content, banners, emails, and some news items. But will also include games rules, software and much, much more.

You should have sound knowledge and understanding of our industry and its major players. In-depth knowledge of any or all of the poker, sports and casino verticals is also important, as is a sense of humour and a hard-work ethic. You will be responsible for the creation of written content for Group approved promotions and launches across Poker, Casino and Sports web/app estate (and other player communications channels) and ensure all areas of the group’s web estate are up-to-date and accurate. You will accurately, and with great eye for detail, work within standards on terminology, structures, content guidelines, etc. under guidance of a Content Manager.

Who are we looking for: –

We are looking for an experienced copywriter with affinity to, and knowledge of, the online gaming industry and our customers. You will need strong creative writing skills and the ability to manage multiple projects simultaneously in a fast-paced work environment. A keen eye for detail and a solid understanding of digital marketing is also essential.  You’ll need to be a clear and concise communicator, comfortable with dealing with stakeholders from across the business. You should be used to working in a highly organised and structured approach with excellent accuracy and attention to detail to follow guidelines to the utmost detail.

As the ideal candidate, you will have: –

Extensive experience in copywriting, preferably working as part of a larger, internationally operating company. Ideally, you will have experience writing high volume structured content assets like product, e-commerce.

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Leeds.

Your package will include:

  • health and dental insurance for you, your partner and your children (if you all live at the same address)
  • the option to join our company pension scheme
  • looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • discounted gym membership
  • in-house training and development to develop your skills, progressing your career
  • free fresh fruit, snacks and drinks in the office
  • social events; including our sensational summer and Christmas parties.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, we’ll invite you for a Zoom interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: (

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Our FAQs

We hope that we’ve answered as many of your questions about working at the PokerStars as possible, but if you still have some questions, why not try visiting our FAQ page?

Find your answers here