CRM Executive (12 month FTC) - Betfair International

The role: We are looking for an In Life CRM Executive for Betfair International to be based in our Malta office on a 12 month FTC.

Are you our next star player?

The In Life CRM Executive will be a pivotal role in the newly formed Betfair International CRM team.  This team has the ambition to be the most progressive and effective CRM team in the group.  We will create innovative solutions across international geographies, that drive value both for customers and the organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.

Why we need you:

Reporting directly to the In Life CRM Manager, you will support the manager to collaborate with our commercial colleagues to ensure that their briefs are understood, prioritised and planned in ways that are efficient, effective and appropriate to the scale of potential return. You will use a diverse range of skills to cover the three key areas of our business: stakeholder management, creative execution and strategic support. Your role will be pivotal in the delivery and execution of personalised marketing to engage and retain customers, ensuring they stay with us longer, play with us more and recommend us. It will be important to stretch the capabilities of our targeting and creative technology, to ensure customers have a best in class experience with us, no matter where in the world they are. The team must ensure that needs of each region are met within the guardrails of a scalable approach to communications, repurposing and adapting rather than reinventing and duplicating.

Other responsibilities include:

• Develop strong working relationships with stakeholders, ensuring that resource is deployed to meet their needs.
• Communicate flawlessly, ensuring the business is updated on CRM plans and their performance regularly.
• Translate requirements into data & creative briefs, ensuring clear communication between teams.
• Manage the creative build & execution of all communications so that they tell a compelling story: content must be expertly written & visually best in class, data and insight driven and inspire the right kind of customer action.
• Challenge the approach to automation, where relevant aiming to reduce manual work and the risk of human error.
• Resolve errors within campaign templates, resolving them as quickly as possible & create preventative measures.
• Ensure all messaging is compliant with relevant regulations and legislation
• Put the customer experience at the heart of what you (and your team) do, be customer led as opposed to product led.
• Strive to make major step changes in the CRM activity that propel growth, by challenging the status quo and improving processes.

Who we’re looking for:

You will have at least 3 years’ experience in CRM related, creative development environments, and will have managed a range of media channels and CRM programmes that drive improved commercial performance. Experience in working with ESPs is important, and it would be a bonus if you have previously used Moveable Ink technology or similar.

As the ideal candidate you will have:

• Excellent stakeholder management and communication skills.
• Knowledge of CRM systems & processes.
• Strong copywriting skills.
• Knowledge of Email HTML & JavaScript to build Email Templates.
• The ability to create dynamic content using platforms such as Moveable Ink.
• Experience in using data to make better decisions.
• An analytical mindset, with the ability to understand business reporting requirements, working closely with Analytics, to provide insights about campaign performance.
• Familiarity with GDPR & can navigate other regulatory requirements.

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Malta. 

The Group 

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com. 

Please note we cannot accept general applications; this inbox is just for providing support to those who need it