CRM Executive (12 month FTC) - Betfair International

Home Jobs CRM Executive (12 month FTC) – Betfair International – 8672
8672 London, United Kingdom Marketing Not permanent

The role: We are looking for a CRM (Creative & Innovation) Executive for Betfair International to be based in our London office on a 12 month FTC.

Are you our next star player?

The CRM Creative & Innovation Executive will be a pivotal role in the newly formed Betfair International CRM team.  This team has the ambition to be the most progressive and effective CRM team in the group.  We will create innovative solutions across international geographies, that drive value both for customers and the organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.

Why we need you:

Reporting directly to the Creative & Innovation Manager, you will design and execute personalised marketing across digital channels to engage and retain customers, ensuring they stay with us longer, play with us more and recommend us. You will also stretch the capabilities of our targeting and creative technology, to ensure customers have a best in class experience with us, no matter where in the world they are. Ensuring that the needs of each region are met within the guardrails of a scalable approach to communication is essential: repurposing and adapting rather than reinventing and duplicating. You will be working closely with Planning, CRM Managers, Data Deployment, Digital & Brand, becoming the technical champion for CRM and to design and deliver strategic assets.

Other responsibilities include:

  • Acting as a creative guardian for direct communications, working closely with Creative Studio to deliver exciting content.
  • Managing the creative build and execution of all communications so that they tell a compelling story.
  • Writing expert content that is data and insight driven and inspire the right kind of action.
  • Ensuring that the CRM managers have a bank of assets, templates and content to easily create outbound campaigns.
  • Understanding the role that different channels must play, adapting formats across digital channels.
  • Consistently challenging the approach to automation and, where relevant, aiming to reduce manual work and error.
  • Ensuring all messaging is compliant with relevant regulations and legislation.

Who we’re looking for:

You will have proven experience of at least three years in a creative execution role and in using CMS and creative build tools, as well as experience working with ESPs. Ideally, you will have previously used Moveable Ink technology or similar and have some level of knowledge and experience in using Google Analytics and/Tableau/Looker.

As the ideal candidate you will have:

  • Knowledge of CRM systems & processes.
  • Copywriting skills. Comfortable writing clear, concise copy that accurately reflects the Betfair tone of voice.
  • Strong attention to detail with the confidence to quality check your own work and the work of others to a high standard, ensuring work stays within brand guidelines.
  • Knowledge of Email HTML & JavaScript to build Email Templates.
  • Knowledge of ESP technical setups, JSON’s, CSS & SQL DB.
  • The ability to use Photoshop, Illustrator, Sketch, InVision and HTML editing software (e.g. Dreamweaver, Atom etc).
  • Confidence in HTML email-rendering, bugs and potential workarounds.
  • Familiarity with GDPR & can navigate other regulatory requirements.

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.

The Group 

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Our FAQs

We hope that we’ve answered as many of your questions about working at the PokerStars as possible, but if you still have some questions, why not try visiting our FAQ page?

Find your answers here