The role: We are looking for a CRM (Creative & Innovation) Executive for Betfair International to be based in our London office on a 12 month FTC.
Are you our next star player?
The CRM Creative & Innovation Executive will be a pivotal role in the newly formed Betfair International CRM team. This team has the ambition to be the most progressive and effective CRM team in the group. We will create innovative solutions across international geographies, that drive value both for customers and the organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.
Why we need you:
Reporting directly to the Creative & Innovation Manager, you will design and execute personalised marketing across digital channels to engage and retain customers, ensuring they stay with us longer, play with us more and recommend us. You will also stretch the capabilities of our targeting and creative technology, to ensure customers have a best in class experience with us, no matter where in the world they are. Ensuring that the needs of each region are met within the guardrails of a scalable approach to communication is essential: repurposing and adapting rather than reinventing and duplicating. You will be working closely with Planning, CRM Managers, Data Deployment, Digital & Brand, becoming the technical champion for CRM and to design and deliver strategic assets.
Other responsibilities include:
Who we’re looking for:
You will have proven experience of at least three years in a creative execution role and in using CMS and creative build tools, as well as experience working with ESPs. Ideally, you will have previously used Moveable Ink technology or similar and have some level of knowledge and experience in using Google Analytics and/Tableau/Looker.
As the ideal candidate you will have:
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.
Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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