CRM Planning Manager (12 month FTC) - Betfair International

Home Jobs CRM Planning Manager (12 month FTC) – Betfair International – 8673
8673 London, United Kingdom Marketing Not permanent

The role: We are looking for a CRM Planning Manager for Betfair International to be based in our London office on a 12 month FTC. 

We might extend the 12 month contract or even make it permanent, but there’s no guarantee right now unfortunately. 

Are you our next star player?

The CRM Planning Manager will be a pivotal role in the newly formed Betfair International CRM team.  This team has the ambition to be the most progressive and effective CRM team in the group.  We will create innovative solutions across international geographies, that drive value both for customers and the organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.

Why we need you:

Reporting directly to the Senior CRM Planning Manager, the CRM Planning Manager will work to optimise activity on an ongoing basis. This will require a strong knowledge of CRM principles, an ability to identify and act upon key customer insights and a fluency with data. You will be responsible for maximising our customers’ engagement with the brand in line with predetermined commercial strategies and increasing the size, marketability and engagement of the base through customer led communications. You must therefore be able to proactively identify opportunities for driving commercial value, with the ability to defend and prioritise initiatives based on data and/or insight.

Other responsibilities include:

  • Owning the governance process, triaging incoming briefs and owning the monthly planning cycle and centralisation of contact plans.
  • Managing the process by which strategies are translated into detailed yet clear campaign plans for delivery teams to manage through targeting, data selection and creative.
  • Identifying and communicating key customer and market trends, from our own vertical and beyond, applying these into plans.
  • Collaborating within CRM and across the business to assist The Senior CRM Manager in the development of a new customer contact strategy that is scalable across geographies.
  • Being able to tell compelling stories based on complex and sometimes incomplete data.
  • Overseeing campaign analysis and test and learn plans, that consistently improve programme performance.
  • Ensuring we have a clear and coherent data strategy to support the execution of our communication programmes.

Who we’re looking for:

You will have at least three years’ experience of working in a similar position and a proven track record of driving commercial success whilst putting the customer at the heart of communications strategies and programmes. You will also have experience of managing a range of media channels and CRM programmes that provide a best in class customer experience and drive improved commercial performance. A background of working in a planning focused role centred on CRM and/or digital communications is also important, aligning marketing strategy with a clear data capability plan.

As the ideal candidate you will have:

  • An ability to work with analytics functions to extract the correct data, transform it from information to insight and tell simple compelling stories that inspire creative and commercial colleagues alike.
  • Experience presenting to senior stakeholders, with excellent Excel and PowerPoint skills.
  • Ability to build reporting capabilities, so that we have a clear understanding of our customers and marketing effectiveness.
  • Strong understanding of CRM segmentation and database marketing
  • Ability to identify opportunities for driving commercial value, and to defend and prioritise initiatives based on data and/or insight.
  • A marketing or business degree level qualification would be desirable

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London. 

The Group 

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

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