Customer Analyst (Google Analytics) – Betfair International

Home Jobs Customer Analyst (Google Analytics) – Betfair International – 8766
8766 London, United Kingdom Business Intelligence Permanent

The role: Customer Analyst (Google Analytics) – Betfair International

We are looking for a Customer Analyst (Google Analytics) to join our growing Betfair International team in our London office.

Are you our next star player?

The Customer Analyst will play a key role in understanding our customers and performance drivers. The analytics department brings data to life – partnering with stakeholders to add insight and analysis to key decision-making processes. Betfair International seeks to improve its localisation across all of its managed jurisdictions with particular focus on Brazil, Spain, Italy and Romania.  As our aspirations for sports betting in international markets grow, our analytical resource must grow to match.

Why we need you:

Reporting into the Sports Analytics Manager, you will delve into customer behaviour, providing insight into performance and formulating actionable recommendations to optimise key customer journeys. The customer is at the heart of our business, you will be responsible for growing the teams understanding of our customer and ensuring we always put their experience first. Using a range of visualisation and data source you will be tasked with analysing and identifying new opportunities and efficiencies for the international business, helping to inform commercial decision-making.

Key responsibilities

  • Collate data and insights from a range of visualisation tools and data sources to reach the most accurate conclusions
  • Use data and logic to understand customer behaviours and performance drivers to develop actionable insights
  • Formulate recommendations for the business from onsite experiment reviews or deep dives on customer behaviours
  • Effectively communicate and justify recommendations to the wider team and relevant stakeholder
  • Encourage a data led approach to the decision-making process within the International team
  • Work closely with the commercial team to understand what impact initiatives have on customer experience and how we can initiate the next best action

Who are we looking for?

  • 1+ years commercial experience in a customer focussed analytical, statistical or quantitative role driving business decisions
  • Must have hands on experience with data analysis tools, specifically advanced proficiency with Web Analytics Tools (e.g. Google Analytics, Data Studio), Excel, SQL
  • Previous track record of working across a complex organisation
  • Previous track record of managing a variety of stakeholders
  • Previous track record of working with data to create business insights and recommendations
  • Knowledge of /keen interest in online sports betting a plus

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.

Your package will include:

  • health and dental insurance for you, your partner and your children (if you all live at the same address)
  • the option to join our company pension scheme
  • a personal interest allowance to let you learn something new or pursue a hobby
  • looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • in-house training and development to develop your skills, progressing your career
  • free fresh fruit, snacks and drinks in the office
  • annual travel loans
  • subsidised massage sessions
  • social events; including our sensational summer and Christmas parties.

What happens next?

If you’re what we’re looking for, next up will be a phone interview. And if that goes well, we’ll meet you for a zoom/face-to-face interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

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