Department Head of Marketing Data Effectiveness

Home Jobs Department Head of Marketing Data Effectiveness – 7085
Dublin, Ireland Marketing Permanent

The role: Department Head of Marketing Data Effectiveness

We are looking for a Department Head of Marketing Data Effectiveness to join our growing Marketing team based in our Dublin service office.

Are you our next star player?

The PokerStars marketing team is looking to transform its approach to marketing measurement through a major upgrade in its use of data and modelling techniques to underwrite a significant increase in investment over the next 5 years. We are looking for an experienced marketing professional to supervise this transformation and form the team to do it.

Why we need you:

This new team will be integral to the decision-making processes across marketing, putting fast, measurable insight into the hands of the operational teams and supporting the LT in their bold plans for driving growth through marketing. Leading a small team of highly skilled professionals, the role will focus on building modelling capabilities to better understand the impact of our marketing and improving our reporting suite to make performance data easier to consume and act upon.

Key responsibilities:

As our Department Head of Marketing Data Effectiveness, you will work with the Group Marketing Director & LT on the successful execution of the £200m+ marketing budget, plan, and vision for PokerStars. This is an exciting opportunity to manage a team of 4 Analysts and Modelling specialists to build a leading reporting suite that fuel everyday decision making across marketing activities, and work closely with Marketing and Finance teams to build a better understanding of key performance trends. You will develop a set of MMM and associated models to better advise media decision making at a market and vertical level.

Other responsibilities include:

  • Upgrade capabilities around LTV modelling
  • Build a long-term payback model to better understand the helpful impacts of marketing decisions and investments over time
  • Embed data and understanding into the decision-making processes across marketing, from the day to day Digital optimisation to the evaluation of big-ticket items and opportunities, development of business cases for future development etc
  • Work with the new P&S function to build a more Integrated approach campaign media planning to better connect media activities with desired outcomes
  • Work with the MD of Marketing to build an agenda setting mentality across marketing and the wider Flutter International business

Who are we looking for:

We are looking for a highly experienced marketing professional with a broad background in Marketing Effectiveness and Media measurement techniques. You have a demonstrable track record of developing associated specialisms and capabilities, and of directing a team of specialists. You have an excellent grasp of Marketing funnel metrics and how to influence them, and experience working with the full suite of media and channels from linear through to digital.

You’ll need team management experience and strong interpersonal skills with the ability to present new insights. You are a multifaceted, agenda setting individual capable of working within a multi-location team and across multiple markets. You also have a clear customer first attitude and approach.

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Dublin.

Your package will include:

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)
  • A personal interest allowance to let you learn something new or pursue a hobby
  • The option to join our company pension scheme
  • 1000 EUR as congratulations if you have a baby whilst you work for us
  • In-house training and development to develop your skills, progressing your career
  • Free fresh fruit, snacks and drinks in the office
  • Access to an onsite gym and subsidised canteen.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a zoom interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

N.B.This role is known internally as Department Head of Marketing Effectiveness.