The role: Department Head of Marketing Tooling – Betfair International
We are looking for a Department Head of Marketing Tooling to join our growing Betfair International team in Dublin.
Are you our next star player?
Reporting into the International Digital Director, The Department Head of Marketing Tooling is responsible for leading on automation and scaling of operations within the INTL marketing department. This role involves working closely with technology and product teams.
Why we need you:
The Department Head of Marketing Tooling will lead by example. Managing resources and working side-by-side with the team as an active participant: defining processes, developing new solutions, and resolving process and technology conflicts. You will be responsible for implementing marketing tech strategies and governance across various teams. You will work with a diverse set of resources consisting of a mix of internal and external developers, project managers, and business stakeholders to implement scalable solutions. Your goal is to iteratively improve our existing marketing tooling and launch new marketing products and marketing technologies.
You will be responsible for staying up to date with the current industry perspective on technology trends/opportunities, awareness of alternative solution provider and their advancement in comparison to our chosen tech partners. You will also look for opportunities where automation and innovation will give the customer the best experience and value from the brand. Finally, you will define and implement technology initiatives and functionality that will enable the INTL division to achieve business goals, while crafting the vision of the future state from an enabling capability perspective.
Key responsibilities include:
Who we are looking for:
The Department Head of Marketing Tooling will be required to have hands on experience in MarTech technologies and provide support for integrations between platforms or application solutions. You will have strong interpersonal skills and be able to quickly build rapport.
We are looking for a creative thinker, backed by strong analytical and problem-solving skills in the MarTech domain. You are customer centric, commercially savvy and can influence without authority, with excellent stakeholder management. You have excellent project management skills and the ability to prioritise. You enjoy building relationships as you have excellent communication and presentation skills.
As the ideal candidate, you will have:
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a zoom interview.
PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange.
Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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