Gaming Promotions Manager - Betfair International

Home Jobs Gaming Promotions Manager – Betfair International – 8223
8223 Dublin, Ireland Marketing Permanent

The role: We are looking for a Gaming Promotions Manager for Betfair International to be based in our Dublin office.

Are you our next star player?

The Gaming Managers role is to manage, report and optimise the gaming proposition used in digital channels. The successful candidate will ensure that strategies are effectively communicated to key stakeholders while ensuring plans are executed to high standard and learnings drawn from each offer execution and test.

Why we need you:

Working with the Head of Acquisition, the Gaming Promotions Manager will lead on the gaming proposition to deliver against strategic digital goals by leveraging insight and customer research. You will be responsible for the creation, optimisation, and QA of acquisition landing pages across all regions. You’ll also map, optimise and test customer journeys in order to deliver best in class conversion performance.

Other responsibilities include:

  • Utilise customer insights and analytics to continuously improve promotional proposition, messaging and creative.
  • Monitor and report on competitor offerings and make recommendations to evolve our promotion strategy accordingly.
  • Work closely with the product team to identify new promotional opportunities and improvements to existing offers through development of CPP, NOE and personalisation tools.
  • Work with business stakeholders to ensure all promotional assets are compliant with current International regulations.
  • Owning the promotional relationship with Customer Service by offering support and knowledge sharing sessions.
  • Create and maintain documentation processes in a centrally stored area for audit and internal review.

Who we’re looking for:

We are looking for a sports enthusiast that stays connected to the world of sport and is commercially aware; understanding the impact of the promotions and the potential risk/costs involved. You enjoy all things data and are able to find the most relevant insights and make recommendations accordingly. You are a go-getter that can work independently with a passion for hard-work and results.

As this is a customer facing role, you must have strong attention to detail, so all marketing communications need to be on brand, factually correct, legally compliant and will ultimately deliver a first-rate customer experience.

As the ideal candidate you will have:

  • Excel & PowerPoint skills.
  • Stakeholder Management: Ability to liaise with multiple high-performing teams and ensure they are aware of all activities.
  • Flexible: Adaptable to a changing environment and tactics.

Core competencies

  • Collaboration: We win by having the best people, working well together and building strong relationships.
  • Integrity: We take pride in doing what’s right. No exceptions.
  • Agility: We adapt at pace and with purpose and thrive amid change.
  • Behavioural Competencies: The successful candidate is likely to possess:
  • Strategic Mindset: takes a long-term view and anticipates future trends and implications.
  • Business Insights: has a nose for business, uses insights to impact commercial drivers.
  • Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm.
  • Collaborates: is a team player – works with others across the business to get things done.
  • Communicates effectively – Continuously working with teams to get things done.
  • Customer focus: Thinks about customers 24/7, and puts them at the heart of all that we do

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Dublin. 

The Group 

Betfair International is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

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