Global Media Director

Home Jobs Global Media Director – 8780
8780 Dublin, Ireland Marketing Permanent

The role: Global Media Director

We are looking for a Global Media Director to join our PokerStars Marketing team based in our Dublin office.

Why we need you?

As part of the newly formed Flutter International Division, part of the largest gaming company in the world, The Pokerstars Marketing team is gearing up for a period of rapid expansion to fulfil its plan and vision to become one of the worlds leading gaming brands. This growth will be driven by both product and geographical diversification. Marketing will be the core driver over the next 5 years and we are building out our Media team to facilitate this.

Media is the single biggest investment line in the organization and the mission here is to build and lead a market leading Media Function, that will oversee this investment The team will be built around local market specialists with a deep understanding of the markets they focus on, the customers we are targeting and the media consumption and trends.

 Key Responsibilities

  • Work with the Group Marketing Director & LT to create a Marketing Strategy for PokerStars in line with the broader vision for the function and brand
  • Work with the Group Marketing LT to create a high performance, agenda setting culture within Marketing and release our collective potential
  • Work with the Group Marketing Director to oversee the successful investment of the Media budget and play a leading role in the capital allocation processes
  • Build a winning Media strategy executable at a local market level, built around an integrated model centered around the customer and their media habits
  • Lead a Global team of local specialists, Build around entrepreneurship & innovation, a passion for our products & brand, and a data &insight lead approach
  • Work closely with the MDs and commercial leaders to create and execute powerful Media plans with local market strategies
  • Manage the relationship with our global and local media agencies to maximise their contribution to performance
  • Collaborate with the wider Marketing Organization in the development of winning media strategies for key campaigns
  • Work with the Head of Marketing Effectiveness and Consumer Insight leads to create insight driven decision making

 Who are we looking for:

  • An experienced marketing professional with a broad background across a range of media
  • Experience of main European markets and of operating in restricted category
  • Strong strategic thinker
  • Collaborative style capable of working effectively in a matrix structure
  • Sound commercial judgment and a data lead mindset
  • Excellent grasp of through Marketing funnel metrics and how to influence them
  • Experience working with a full suite of media and channels from linear through to digital
  • Clear customer first mindset and approach
  • Dynamic, agenda setting individual capable of working within a multi-location team and across multiple markets
  • Excellent communicator and presenter of ideas
  • Excellent leadership skills

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Dublin.

Your package will include:

  • health and dental insurance for you, your partner and your children (if you all live at the same address)
  • a personal interest allowance to let you learn something new or pursue a hobby
  • the option to join our company pension scheme
  • looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
  • in-house training and development to develop your skills, progressing your career
  • free fresh fruit, snacks and drinks in the office
  • access to an onsite gym.

What happens next?

If you’re what we’re looking for, next up will be a phone interview. And if that goes well, we’ll meet you for a face-to-face interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com.

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

 

Our FAQs

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