The role: International PR Manager – Betfair International
We are looking for an International PR Manager to join our International Brand Marketing team in London.
Are you our next star player?
The newly created International PR Manager role will have end-to-end responsibility for delivering Betfair’s PR strategy in our International target markets.
Building on the successful international expansion of Betfair’s PR model in 2020, you will have strategic autonomy to grow our Share of Voice in our key growth markets. As well as sustaining Betfair’s #1 ranking for earned press coverage, your team will propose and execute against the ambitious, ‘big ticket’ activations that will amplify PR reach and move the needle on Brand Awareness.
You’ll also have accountability for hiring a direct report who’ll be dedicated to the International business, as our first PR hire on the ground in Latin America. In addition, the role involves day-to-day management of all local agency relationships, and ownership of the agency selection process for any new market entries.
With an initial focus on Brazil, Spain, Romania and Peru, the International PR Manager will scale our proven PR model within Betfair’s future target markets around the world, and lead business casing for go-to-market resource requirements.
Working with premium International sponsorships like the Copa Libertadores, and legendary football ambassador Rivaldo, you’ll play a key role in ensuring these assets are fully activated. And as we build out our sponsorship playbook within new countries, your team will lead the go-to-market strategy to land press coverage for new club, competition and ambassador partnerships in our most important growth markets.
Why we need you
Your role will include:
Who we’re looking for
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.
Your package will include:
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a Zoom interview.
PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange.
Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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