Italian Marketing Manager - PokerNews

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9079 Italy, Salerno Marketing Permanent

The role: We are looking for an Italian Marketing Manager for PokerNews to be based in our Italy office.

Are you our next star player?

Specialising in high-quality content for millions of users around the globe, PokerNews is the world’s leading authority on all things poker. The site provides a range of daily news, reviews and strategies, and prides itself on comprehensive live coverage of poker events from all corners of the world. Attracting both new and experienced players alike, our customers also find exclusive videos, podcasts, poker room reviews, and much, much more.

Why we need you:

Reporting to the Senior Manager, you will be responsible for the planning and delivery of the Marketing strategy for the Italian assets. Our websites, focused on poker and gambling verticals, are the Italian market leaders and we would like to increase our presence on all the acquisition channels to keep our growing trend and maximize the great opportunity that lies before us.

Other responsibilities include:

  • Managing the paid campaigns (Facebook, Instagram, and PPC).
  • Working with the social team to create and deliver marketing content on social media, and with the Head of Content to integrate marketing into content.
  • Creating and optimizing landing pages and ad spaces to increase traffic, as well as monitoring and reporting traffic performance.
  • Managing the CRM activities (DEM, newsletter, push notifications) and creating the SEO Onsite strategy.
  • Interacting with the Affiliate and Marketing managers’ to ensure expectations are being met.

Who we’re looking for:

You will have good knowledge of the gambling field and of the Italian market, including regulations, as well as solid management skills and experience.

As the ideal candidate, you will have:

  • Knowledge of PPC paid campaigns and ads management campaigns so that you’re able to test positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Affiliate and CRM skills.
  • SEO Onsite skills, SEO Offsite rudiments, and deep knowledge of SEO tools.
  • Strong interpersonal and communication skills.

The Group 

PokerNews is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

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