Marketing Automation Specialist (Unica)

10733 Bulgaria, Sofia Marketing Permanent

Are you our next star player?

Reporting to the Marketing Database Manager, we are looking for a Database Marketing Specialist to join our Group Marketing Services team in Bulgaria.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both! We will kit you out to work from home but know that working as a team is what makes us great and spending quality time together is essential for keeping us mission-aligned.

Why we need you:

Working with the Group Marketing Services and CRM teams to be responsible for the implementation of agreed campaigns, mainly using the HCL Unica Campaign tool.

  • Deliver campaigns timely and accurately for a varied stakeholder base.
  • Use the database attributes to create the required segments.
  • Keep track of the campaign progress within Jira and Confluence software.

The team is growing to support the Promotional and Marketing teams to deliver campaigns over multiple channels and verticals.

Who we’re looking for:

A motivated Database Marketing Specialist who understands Direct Marketing process and has passion for data.

Your experience:

  • Knowledge of data selection.

  • Comfortable working on multiple tasks.

  • Nice to have previous experience with tools such as HCL Unica, Oracle Eloqua, MS Dynamics or Adobe Campaign.

  • Ideally educated to degree level and or previous employment experience within the Gaming Sector.

Your skills:

  • Strong logical reasoning skills.

  • Excellent interpersonal skills and the ability to work under pressure.

  • Customer-focused individual, who is passionate about improving the customer experience.

What’s in it for you?

Our experience-based salaries are competitive, and we provide advice and dedicated assistance to those moving to Sofia.

Your package will include:

  • Health and Dental Insurance for you, your partner and your children (if you all live at the same address)
  • A personal interest allowance to let you learn something new or pursue a hobby
  • A great yearly bonus based on performance
  • Looking to extend your family? You will receive a cash gift of 1,000 BGN for your new addition whilst working for us
  • Personal e-learning courses and training supporting the development in your career
  • 25 days annual leave
  • A sports’ card membership valid across the country
  • In-house yoga and gymnastic classes, as well as dances
  • Discounts as a compliment form us among different services
  • Free snacks, fruits and drinks in the office

About the Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact:

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Want a seat at the table? Apply now!

We will aim to respond to you as soon as possible. If you’re the right fit for the role, you will be invited to a phone/zoom interview.

Find your passion with PokerStars

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