The role: We are looking for a Marketing Manager for PokerNews to be based in our Leeds office.
Are you our next star player?
Specialising in high-quality content for millions of users around the globe, PokerNews is the world’s leading authority on all things poker. The site provides a range of daily news, reviews and strategies, and prides itself on comprehensive live coverage of poker events from all corners of the world. Attracting both new and experienced players alike, our customers also find exclusive videos, podcasts, poker room reviews, and much, much more.
Why we need you:
Reporting to the Senior Marketing Manager, you will be responsible for the planning and delivery of the marketing strategy on both a US and global scale. You will use your management skills to coordinate SEO content, as well as the execution of landing pages, and paid social media and PPC campaigns.
Other responsibilities include:
- Leading on acquisition campaigns and other marketing activities.
- Testing positioning and identifying target audiences, then using this information to develop marketing plans with specific objectives across different channels and segments.
- Analysing conversion funnels, managing custom promotions, and reporting on KPI’s.
- Planning newsletters, broadcasts, and push notification services, whilst analysing and reporting on KPI’s.
- Communicating with stakeholders across Product, Commercial, Content and Social.
Who we’re looking for:
We are looking for someone with a deep knowledge of the gambling field and of the US market and regulations, with excellent management skills and the ability to multitask. You will have strong SEO Onsite skills, SEO Offsite rudiments and deep knowledge of SEO tools, such as Google Search Console, SEMRush, and AHREFs.
The ideal candidate will have at least 5 years’ experience in digital marketing and a passion for poker.
PokerNews is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: email@example.com.
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