Media Marketing Manager - Italian market

St Julian's, Malta Marketing Permanent

The role: Media Marketing Manager – Italian market

We are looking for an Italian Media Marketing Manager to join our MMD team, based in our Malta office.

Are you our next star player?

As our Marketing Manager, you will provide local expertise and insights into the Southern European markets, and Italy in particular for market insights and opportunities, media strategy and buying and market development projects.

Our Media and Market Development team supports the Group’s three main product verticals with proposed local marketing plans, including advising them on local media buying. We need to be competitive so it’s imperative that we secure access to the most effective and cost-efficient ad space.

Why we need you:

As part of the role, you will be assisting the Media & Market Development Head of Southern Europe to ensure the coordination of all Central Marketing activities for the Italian-speaking markets, including localization, adaptation of the assets and collaborate closely with Compliance, Legal or external parties when vital. You will also ensure creatives are approved by the Italian media and advertising bodies and are timely delivered to the Italian agency and media partners.

You will help the MMD Head of Southern Europe to maintain positive relationships with local media agencies and will local suppliers such as advisors, sports teams, poker associations etc, as well as reporting on market analysis including tracking on competitors’ activity, providing our verticals with market insights in terms of target behaviours, language differences, market trends, advertising trends, industry relations etc.

You will also help supervise market and industry developments and monitor localization of products and communications.

Other responsibilities include:

  • Work on the administration tool to look after purchase orders, invoices and the upload of the contracts within business deadlines.
  • Handle the day to day operational relationship with the Italian media agency.
  • Ensure campaigns are delivered on budget, time and quality parameters.
  • Supervise performance by campaign and vertical on a weekly or daily basis as necessary and scouting new media and marketing opportunities.
  • Execute day to day activities that are necessary to follow up, implement and ensure the quality of all media campaigns in Italy
  • Lead the coordination between local agencies, external consultants and freelancers with our central departments, PR, Content Marketing, Social Media and Live Event teams.
  • Ensure on a day to day basis the main contact of all the central support teams (studio, CRM, translation, acquisition, digital …).

Who are we looking for:

A native Italian speaker or an individual with full business professional language skills in Italian and English. You will proactively look for new marketing and business opportunities, as well as providing meaningful feedback to the product verticals on how to improve and adapt products and promotional offerings to be suitable for the Southern European countries, and Italy in particular.

Previous marketing and media and planning experiences are required. Sportsbook and Poker marketing experience on the Italian market is a real plus. You should be a strong teammate with the ability to champion good working relationships. You will need to be proficient in preparing reports and competitor analysis. You should be well organised with the ability to multi-task and prioritise various projects with excellent interpersonal skills when dealing with third party agencies and media owners. Knowledge of or an interest in online poker and sportsbook is needed.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer phenomenal salary packages and also like to throw in a discretionary annual performance bonus. In addition, we provide advice and financial relocation assistance to those moving to Malta.

Your package will include:

  • Health and dental insurance for you, your partner and your children (if you all live at the same address)
  • The option to join our company pension scheme
  • A personal interest allowance to let you learn something new or pursue a hobby
  • 1000 EUR as congratulations if you have a baby whilst you work for us
  • In-house training and development to develop your skills, progressing your career
  • Free fresh fruit, snacks and drinks in the office
  • Cash allowance for lunch.

What happens next?

We will seek to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.