We are looking for a Paid Social Campaign Executive to join our busy and dynamic Performance Marketing team based in our Leeds service office.
Why we need you: –
You will be responsible for the day to day implementation, analysis and optimisation of global paid social campaigns for the groups real money brand across multiple social channels. The role will require you to build complex campaigns, and optimise accordingly with a data driven approach to deliver on agreed campaign KPIs and targets across social media channels.
You will help to ideate, develop and execute pre-approved, ground breaking, paid social campaigns for apps and websites with the aim of growing new customer acquisition, reactivation and retention to The Stars Group’s market leading products ensuring the efficient delivery of the strategy within the parameters set by Group management.
You’ll manage the creation of campaigns, with pre-set budgets and you will have day to day relationships with our internal teams such as creative studio, BI and vertical stakeholders to drive performance via sophisticated paid social marketing channels, whilst liaising with major social platforms to identify new growth opportunities to be recommended to Group management.
As part of your role, you will collaborate closely with the paid social team, as well as with teams across the Group to implement initiatives that will promote the Group’s products to current and potential customers, ensuring efficiency in integrated cross channel campaigns. Recommending and supporting the implementation of new innovative marketing technology to generate campaign management efficiency and help maintain and grow direct response marketing as well as participate with integrated campaign planning and campaign executions for awareness, consideration and acquisition. You will initiate plans to test creative, messaging, targeting and reporting to help optimise performance continually.
Who are we looking for:
To be successful in this role you will have 2 years’ hands on experience- working in Paid Social platforms through execution, analysis and reporting of campaigns (Ad operation/ trafficking/campaign management). This will include tried and tested experience in executing complex & effective paid social brand and acquisition campaigns.
You’ll have an excellent technical understanding of social media advertising platforms and experience in audience management, prospecting and remarketing campaigns. You will be able to demonstrate a keen understanding of data, and how it can be used to drive decisions.
As the ideal candidate: –
You will be proficient in a second/third language and have experience working with AppsFlyer or other mobile tracking technologies and ideally have gaming industry experience.
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Leeds.
Your package will include:
What happens next?
If you’re what we’re looking for, next up will be a phone interview. And if that goes well, we’ll meet you for a face-to-face interview.
PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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