PPC Executive - Betfair International

Home Jobs PPC Executive – Betfair International – 8086
8086 St Julian's, Malta Marketing Permanent

The role: We are looking for a PPC Executive to join the Search team for Betfair International to be based in our Malta office.

Are you our next star player?

As a PPC Executive sitting within the Search team in Digital, you will be responsible for managing, optimising and reporting on PPC campaigns for the Betfair International brand, products and regions. You will play a pivotal role in advancing the Search function within Betfair International working on automation, scale and efficiency across our campaigns. Reporting to the Senior PPC Manager, the primary responsibility is to meet the agreed commercial and campaign demands of the brand. This is a fast-paced, analytical driven position and the successful candidate will become a PPC expert for Betfair International.

Why we need you:

The PPC Executive will be managing PPC campaigns based on agreed requirements, KPIs and targets. You will also be responsible for reporting, analysis, and interpretation of data to understand performance, what is impacting performance and what we can do to influence it. You’ll also play a major part in optimising performance by identifying, implementing and testing opportunities.

Other responsibilities include:

  • Campaign planning, creation & implementation.
  • Day to day account maintenance (e.g. monitoring, troubleshooting, updating).
  • Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).
  • You will be working with & influencing stakeholders.
  • Collaborating within team to optimise for the group.
  • Optimising processes.
  • Keeping up to date with industry knowledge, developments, tactics & strategies.

Who we’re looking for:

You have proven experience in managing end to end PPC and Google Ads campaigns and advertiser experience would be beneficial. You have excellent knowledge in using Bing, SA360 & Apple Search Ads and Google Ads qualifications would be desirable. You have an analytical mind and are results driven with advanced Microsoft excel skills. Ideally, you have knowledge of the digital marketing industry & in particular the search engine marketing industry.

Fluency in Spanish or Portuguese is desirable. 

What’s in it for you? 

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Malta. 

The Group 

PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com

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