The role: PPC Manager
We are looking for a PPC Manager to join our Performance Marketing team, based in our Leeds office.
Are you our next Star player?
We are building a new Marketing Centre of Excellence in Leeds, and we are on the lookout for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you require to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.
So, who are we? We are home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, PokerStars Sports.
Why we need you:
You will be responsible for developing the Sportsbook paid search approach and campaigns, and after Group management approval, assist in the execution of these tactics via multiple search engines and markets with the aim of providing a positive return on investment through paid search campaigns.
You will deal with our day-to-day advertising campaign management activities across paid search channels, help to develop and implement desktop and mobile advertising campaigns, based on direction, and set guidelines. In your role you will lead a PPC specialist, and the PokerStars Sports paid search campaigns, across multiple engines and markets with the aim of achieving the Group’s specific Sportsbook goals, to recommend and implement paid search strategies across countries for PokerStars Sports accounts.
You will monitor budget and adjust bids to gain better value; write attractive and concise copy for adverts; landing page review; impression share and QS analysis and so on. You will also help build and maintain positive relationships with country managers, key partners from the Brand and colleagues. You will compile and report on campaign effectiveness to your Senior Manager, including competitive landscape, critical metrics and recommendations on opportunities for growth.
You will play a key role in running all aspects of paid search media programs including initial planning, set-up, implementation, monitoring, analysis and optimisation to ensure important metrics are met and exceeded, as well as managing the day to day relationships with search engine providers in order to stay up to date on upcoming changes and trends.
Who are we looking for:
We are looking for an individual who is as passionate about search marketing as we are! You will need strong technical and analytical skills (including experience with Analytics tools) and proven experience in managing complex PPC campaigns with a history of driving return on investment for businesses.
You will need to be a good teammate with excellent interpersonal skills and a proven ability to work to deadlines coupled with excellent attention to detail able to work effectively in a highly complex, diverse, changing environment.
Previous experience within gaming and/or gambling industry. Additional language skills are highly desirable. Experience working with bid management platforms is a bonus.
What’s in it for you?
Our experience-based salaries are competitive. Plus, there is a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Leeds.
Your package will include:
What happens next?
If you’re what we’re looking for, next up will be a Zoom interview.
PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: firstname.lastname@example.org.
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