Product Manager (Digital Marketing)

Leeds, United Kingdom Marketing Permanent

The role: Product Manager (Digital Marketing)

We are looking for a Digital Marketing Product Manager to join our growing MarTech team based in our Leeds service office.

Why we need you: –

We are on a mission to set the standards for marketing innovation in online gaming. We want to give customers engaging experiences and winning moments by bringing marketing and product closer together. We are investing heavily in marketing automation and artificial intelligence to accomplish this mission.

We are currently looking for an experienced Product Manager to join our team.  You will be responsible for managing the product aspects of Digital Marketing features on different Stars Group products. The work will span features for the PPC, Display, Paid Social, Affiliate and SEO teams such as improvements to referral tracking, feedback reporting and operational improvements.

The Product Manager will work very closely with the Marketing and Vertical Product teams to jointly create the vision for how your products need to evolve and then look after the entire lifecycle of the products – from ideation, through detailed specifications with stakeholders, through development, testing, deployment, and post-deployment management including feature adoption, as well as managing Stakeholders throughout. You will work with highly capable engineering teams that will see your ideas brought to life, before delivering them into the hands of our Marketing Teams.

We use a mix of commercial off-the-shelf software and bespoke development to deliver our vision. You need to take responsibility for the success of your ideas and need to be competent in managing software development delivery across distributed teams.

So, if you want to take your product management skills to the next level and spend some time in the dynamic world of marketing in one of the world’s leading online gaming companies, then this the role for you.

Key responsibilities: –

  • Manage the full project lifecycle from ideas, through business requirements and design, development, to delivery to players and post-delivery maintenance
  • Translation of stakeholder ideas/ high level deliverables into detailed product solutions for engineering to develop
  • Decompose large projects into actionable independent tasks through discovery and analysis practices
  • Create and manage roadmaps for the delivery of new features
  • Monitor and analyse product / feature performance and drive adoption and iterative improvements
  • Work on multiple projects and use strong time management skills and prioritise your workload accordingly

Who are we looking for: –

We are looking for an individual with strong analytical skills and a creative and analytical approach to problem solving. Product Management experience within a lean / agile development methodology.

Experienced in multi-channel digital environments (desktop / mobile / tablet) with the proven ability in requirements engineering, gap analysis, business process mapping and analysis, building business cases, etc and solid experience in user journey mapping and customer experience management.

You should have an appreciation of workflow management within enterprise marketing/e-commerce functions and ability to function as a self-starter with an emphasis on getting things done is important.

As the ideal candidate, you will have: –

Product Management experience within a lean/ agile development methodology and in-depth knowledge of online marketing platforms such as Google Stack, PPC platforms, Tag management platforms and Mobile Attribution platforms.

A knowledge of the iGaming industry, particularly marketing would be advantageous.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations. In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, we’ll meet you for a face-to-face interview.

The Group

The Stars Group is the ultimate owner of industry-leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Leeds service office in the Marketing department.