Senior PPC Manager

Home Jobs Senior PPC Manager – 8503
8503 Leeds, United Kingdom Marketing Permanent

The role: Senior PPC Manager

We are looking for a Senior PPC Manager to join our Performance Marketing team, based in Leeds.

Are you our next Star Player?

We are building a new Marketing Centre of Excellence in Leeds, and we’re looking for individuals with big ideas and a flair for creativity to think outside of the box. You will become part of a company that gives you what is needed to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, PokerStars Sports, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you:

This is an exciting opportunity to be responsible for helping to develop our paid media approach and executing tactics by multiple markets and search engines for the overall aim of providing a positive value, through paid search campaigns.

Your role will involve day-to-day advertising campaign management activities, across paid search channels, developing and running implementation of successful desktop and mobile advertising campaigns for all our apps, based on direction and set guidelines. You will devise and execute pre-approved cutting-edge paid search campaigns with the aim of growing new customer awareness and subscriptions to the Group’s market leading products.

You will lead the implementation of approved activities with pre-set budgets. You will handle the day to day relationships with media agencies to help drive performance through sophisticated paid search marketing channels, whilst collaborating closely with major search engines to identify new growth opportunities to be recommended to Group management.

You will execute all aspects of paid search media programs including; initial planning, set-up, implementation, monitoring, analysis, and optimization while ensuring important metrics are met and exceeded. You will play a meaningful role in identifying growth opportunities and delivering a professional and cutting-edge media performance that secures the best possible return on investment for the Stars Group.

Key Responsibilities

  • Running paid search campaigns across multiple engines and markets to ensure the company’s specific goals are met.
  • Recommending and implementing strategies across countries.
  • Managing and maintaining relationships with main stakeholders.
  • Compile and report on campaign efficiency to upper management, including competitive landscape, critical metrics, and recommendations on opportunities for growth
  • Gathering measurable data from various sources to ensure consistent and continual optimisation of the campaigns (including automation opportunities).
  • Generation and dissemination of management reporting to guarantee the wider team is aware of campaign performance trends.
  • Team management & work closely with team members to deliver a collaborative strategy and drive high quality traffic to core sites.
  • Close liaison with natural search specialists to ensure that where appropriate we are improving our total opportunity from Search.
  • Taking a lead in our ongoing process of establishing and subsequently implementing across the business what we consider to be best practice across a wide number of areas of paid search marketing.
  • Manage the direct relationship with partners to stay constantly up-to-date in upcoming changes and trends.
  • Lead certain projects across verticals (e.g. data injection, data analysis, etc)

Who are we looking for:

  • Individuals passionate about Search Marketing
  • A technical and analytical mindset
  • Proven experience managing strategic and complex PPC campaigns with a history of driving value for the business
  • Excellent communication skills
  • Proficiency in Excel with excellent numerical skills
  • Ability to conceptualize, scope and execute projects to strict deadlines
  • Good team player with excellent inter-personal skills
  • Shown ability to work to tight deadlines coupled with excellent attention to detail
  • Confident self-starter with the ability to empower others
  • Produces outstanding results both professionally and personally by being proactive and committed. Continually focuses on achieving positive results contributing to our business success
  • Managing Complexity: Is able to work effectively in a highly complex, diverse, changing environment.
  • Adapts well to and is energized by change whilst maintaining focus on key business goals and personal objectives.
  • Goal setting / short term planning: Achieves results by setting goals using quality planning, analysis and decision making. Adapts and copes successfully with changing circumstances.
  • Innovation: Accept creativity, innovation and is open to new ideas. Innovates to improve current working practices / products / technologies to provide business opportunities and results

As the ideal candidate, you will have:

Experience working with bid management platforms and 3rd parties’ partners (e.g. Marin, Adthena), knowledge of SQL/JavaScript/Python and/or able to support partners for data injection (e.g. Google Data Studio, Power BI, Google Ads Script); Knowledge and passion for Sports. Additional language skills are desirable (French and/or Spanish).

What’s in it for you?

Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Leeds.

Your package will include:

  • health and dental insurance for you, your partner and your children (if you all live at the same address)
  • the option to join our company pension scheme
  • looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • discounted gym membership
  • in-house training and development to develop your skills, progressing your career
  • free fresh fruit, snacks and drinks in the office
  • social events; including our sensational summer and Christmas parties.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a Zoom interview.

The Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: talent@starsgroup.com.

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

 

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