The role: Senior Social & Content Manager – Betfair International
We are looking for a Senior Social & Content Manager to join our International Brand Marketing team in London.
Are you our next star player?
Reporting to the Head of International Brand Marketing, the Senior Social & Content Manager will have end-to-end accountability for delivering Betfair’s social media and content strategy in our target international markets around the world.
This is a key role in the International Brand team, with responsibility for defining campaigns across all the major social media platforms, within multiple countries, whilst ensuring flawless execution at all times. In addition, you’ll lead Betfair’s transformation from a top global betting brand to a leading sports content destination in its own right. We have a well-established betting blog, but it needs to become so much more. We’re looking for someone to bring together the best editorial from around the Flutter business, combine it with top external sports writers, and build an asset that competes with the best sports journalism in the world.
Winning in content will enable Betfair to grow in markets that demand a shift away from the conventional media playbook, and our social strategy will be no different. Adopting a publisher mindset, you and your team will develop social media content that’s genuinely talkable, delivers cut-through, and gets shared on the platforms that matter to our customers. You’ll also take on the challenge of building the Betfair brand in fast growing new markets such as Latin America, working with world class assets like our Copa Libertadores sponsorship and Brazilian football legend Rivaldo to make it happen.
With a team of five people located across Europe and Latin America, in additional to external agency support, this is an opportunity to build a strategy from the ground up, with the resource to execute against it. That said, the role is not a cakewalk, and requires a true critical expert in the social and content space – keep reading if you think you’re up to the challenge.
Why we need you
Your role will include:
Who we’re looking for
What’s in it for you?
Our experience-based salaries are competitive. Plus, there’s a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to London.
Your package will include:
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, we’ll schedule a Zoom interview.
PokerStars and Betfair International are part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange.
Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.
We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.
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